The 2024 Football Instagram Rich List: Who are Instagram’s highest earners?

The 2024 Football Instagram Rich List: Who are Instagram’s highest earners?

Despite the emergence of other social media channels, Instagram continues to be among the most popular for brands and influencers to have partnerships and that includes footballers too. 

With top footballers like Lionel Messi, Virgil Van Dyk and Kylian Mbappe playing in front of audiences of millions of people every week, these top athletes have become social media influencers in their own right with brands fighting to work with them.

Most of us will follow our favourite footballers on their social channels and wonder just how much they’re earning when they partner with brands - so our team sat down and crunched the numbers. 

Analysing Instagram engagement rates and using pricing tools, we analysed the Instagram accounts of the top 50 footballers in the world to establish who is earning the most from sponsored posts - looking at the number of followers, engagement rate and the resulting cost per post. The players were then ranked from the highest cost per post (earning the most) to the lowest cost per post (earning the least). 

Top Five Highest-Earning Football Players On Instagram

1. Cristiano Ronaldo (@cristiano) - £1,537,855 / $1,960,000 per post

Cristiano Ronaldo is renowned for being one of, if not the most well-known footballer on the planet, amassing a staggering 617.2m followers on his Instagram account alone. 

The five-time Ballon d’Or winner is no stranger to partnerships with big brands, as in 2016, the Portuguese captain became the third athlete in history to sign a lifetime brand deal with Nike - joining the likes of LeBron James and Michael Jordan. 

Ronaldo has come out on top of the 2024 Football Instagram Rich List, potentially earning over £1,490,000 per sponsored post.

 

2.Lionel Messi (@leomessi) - £1,239,794 / $1,580,000 per post

Lionel Messi has regularly been in the news of late - from winning his first-ever World Cup in November 2022 to following in David Beckham’s footsteps by making the switch to the MLS. 

Like his Portuguese rival  Ronaldo, Messi has battled for the title of GOAT in world football so it’s not hard to see why brands are fighting for space on his social media platforms. Messi has known brand deals with giants Adidas, Pepsi and Mastercard, to name a few. 

Battling at the top, Messi is potentially earning up to £1,240,000 per sponsored post making him the second-highest earner on the Football Instagram Rich list.

 

3. Kylian Mbappe (@k.mbappe) - £277,532 / $353,423 per post 

Being one of the world’s hottest football talents, Kylian Mbappe has never been far from the headlines. The French starlet signed a contract extension at PSG last summer, keeping the World Cup winner at the club until at least 2026.

With stellar performances for both club and country, Mbappe now has some of the world’s biggest businesses bidding for his signature on brand deals including Nike, Oakley and Hublot. 

Mbappe finishes third in the Football Instagram Rich list earning up to a possible £277,532 per sponsored post. 

 

4. Bukayo Saka (@bukayosaka87) - £233,756 / $297,600 per post 

Having come through the Arsenal academy, Bukayo Saka is a fan favourite at Arsenal having signed a new multi-year deal back in May, keeping him at the club until 2027.

The Londoner has also put in some impressive performances for his country and with the Euros just around the corner, brands are keen to put pen to paper on Instagram deals with Saka. The Arsenal man already has a lucrative brand deal with New Balance, having released a limited edition boot with the footwear brand back in September. 

Saka appears as the only British footballer in the top 10 highest earners from Instagram with an estimated £233,756 per sponsored post. 

 

5. Mohamed Salah (@mosalah) - £158,299 / $201,673 per post 

Having played an instrumental role in bringing the first Premier League trophy to Anfield, Mohamed Salah is a hero in the city of Liverpool (or certainly the red side). 

Back in December, Salah became the fifth player of all time to score 200 goals for The Reds having scored the equaliser in Liverpool’s 2-1 win over Crystal Palace. 

Like Messi, the Egyptian footballer partners with a range of global brands including Adidas, Pepsi and Gucci resulting in him ranking fifth in the 2024 Football Instagram Rich list. 

To view the full list, please see below.

The 2024 Football Instagram Rich List

Player Name

Username

Followers

Engagement

Likes per post

Cost per sponsored post (£)

Cristiano Ronaldo

@cristiano

617,215,313

1.60%

10,000,000

£1,537,110

Lionel Messi

@leomessi

497,105,727

0.89%

4,400,000

£1,239,099

Kylian Mbappé

@k.mbappe

111,138,714

2.52%

2,800,000

£277,168

Bukayo Saka

@bukayosaka87

5,787,970

5.14%

297,600

£233,390

Mohamed Salah

@mosalah

63,419,397

1.10%

696,600

£158,160

Vinícius Júnior

@vinijr

43,737,018

4.57%

2,000,000

£109,081

Antoine Griezmann

@antogriezmann

41,542,996

0.39%

163,300

£103,603

Erling Braut Haaland

@erling.haaland

37,727,952

2.23%

839,900

£94,090

Robert Lewandowski

@_rl9

35,568,286

1.18%

418,300

£88,703

Luka Modric

@lukamodric10

33,867,089

25.34%

8,580,300

£84,505

Jude Bellingham

@judebellingham

25,328,244

12.63%

3,000,000

£63,186

Kevin De Bruyne

@kevindebruyne

25,194,798

7.14%

1,800,000

£62,843

Achraf Hakimi

@achrafhakimi

19,957,799

3.67%

732,200

£49,776

Gavi

@pablogavi

16,796,757

8.93%

1,500,000

£41,903

Harry Kane

@harrykane

16,705,387

1.70%

283,200

£41,661

Marc-André ter Stegen

@mterstegen1

15,916,298

2.71%

431,600

£39,695

Julián Álvarez

@juliaanalvarez

15,712,910

5.15%

809,700

£39,192

Virgil van Dijk

@virgilvandijk

15,232,096

2.32%

353,100

£37,989

Rodrygo Goes

@rodrygogoes

15,163,488

6.54%

992,000

£37,825

Thibaut Courtois

@thibautcourtois

14,452,742

2.54%

367,300

£36,045

Emiliano Martínez

@emi_martinez26

13,688,879

3.40%

465,900

£34,142

Son Heung-min

@hm_son7

13,111,912

5.54%

726,700

£32,707

Pedri González

@pedri

13,094,197

3.43%

449,000

£32,659

Fede Valverde

@fedevalverde

12,485,434

5.47%

683,500

£31,145

Lautaro Martínez

@lautaromartinez

11,007,461

2.64%

291,000

£27,453

Eduardo Camavinga

@camavinga

10,430,748

5.64%

588,400

£26,020

Phil Foden

@philfoden

10,172,359

4.99%

508,000

£25,375

Jack Grealish

@jackgrealish

9,114,393

6.31%

574,700

£22,739

Alisson Becker

@alissonbecker

8,831,225

2.77%

244,300

£22,026

Bruno Fernandes

@brunofernandes8

8,817,513

2.51%

221,300

£21,992

Ilkay Gündogan

@ilkayguendogan

8,724,108

2.81%

245,100

£21,759

Leroy Sané

@leroysane

8,242,132

1.77%

145,600

£20,555

Joshua Kimmich

@jok_32

8,154,241

2.66%

216,500

£20,338

Martin Ødegaard

@odegaard.98

5,975,803

4.47%

266,900

£14,908

Rafael Leão

@iamrafaeleao93

5,484,968

4.89%

268,400

£13,685

Ederson Moraes

@ederson93

5,144,550

5.94%

305,500

£12,838

Bernardo Silva

@bernardocarvalhosilva

4,768,312

7.14%

340,500

£11,902

Kyle Walker

@kylewalker2

4,696,170

4.26%

200,000

£11,717

Jamal Musiala

@jamalmusiala10

4,049,555

8.41%

340,500

£10,112

Khvicha Kvaratskhelia

@kvara7

3,624,349

9.65%

349,800

£9,053

Rúben Dias

@rubendias

3,604,538

4.70%

169,500

£8,995

Olivier Giroud

@oliviergiroud

3,557,139

2.78%

98,900

£8,873

Gabriel Martinelli

@gabriel.martinelli

3,542,149

7.41%

262,300

£8,845

Victor Osimhen

@victorosimhen9

3,288,673

5.90%

194,100

£8,209

Declan Rice

@declanrice

3,144,544

13.29%

418,000

£7,864

Dominik Szoboszlai

@szoboszlaidominik

2,214,698

17.52%

388,100

£5,552

Nicolò Barella

@nicolo_barella

1,396,315

19.97%

278,900

£3,517

William Saliba

@w.saliba4

1,349,736

16.19%

218,500

£3,393

Kim Min-jae

@kiminjae3

1,266,027

21.78%

275,800

£3,195

Florian Wirtz

@flowirtz27

523,125

10.49%

54,900

£1,982

*All data correct as of January 2024*

 The 2024 Footballers’ Partners Instagram Rich List

Over the years, the private lives of footballers have become more public thanks to social media platforms and the stars sharing more candidly about their private lives. 

Now, due to their high status, the wives and girlfriends of some of the world’s top footballers have become influencers themselves, with huge brands wanting to appear on their feed.

Our team have also looked at the Instagram accounts of some of the most popular current (and ex) WAGs of footballers to establish the WAG’s Instagram Rich list for 2024. 

Top Three Highest-Earning Footballers’ Partners On Instagram 

1. Georgina Rodriguez (@georginagio) - £138,762 / $177,130 

Girlfriend of Cristiano Ronaldo, Georgina Rodriguez tops the Footballers’ Partners Instagram Rich list seeing the influencer power couple dominate the rankings across the board. 

The pair reportedly met in Madrid in 2016 and have gone on to have two children together. Rodriguez is an Argentine-born Spanish social media influencer and model who boasts an impressive 55.7m followers on Instagram and earns an estimated £138,708 per sponsored post. 

 

2. Antonela Roccuzzo (@antonelaroccuzzo) - £97,560 / $124,599

Propelling to fame after her marriage to Lionel Messi, Antonela Roccuzzo finishes second in the list as the influencer power couple dynamic continues at the top of the list. 

After initially announcing their relationship back in 2009, Messi and Rocuzzo have  been married since 2017 and have since had three sons together. 

As well as being an ambassador for UNICEF and The Special Olympics, Rocuzzo has also worked with several huge brands including Stella McCartney and Adidas. 

Boasting over 39.1m followers, Rocuzzo earns a possible £97,560 per sponsored Instagram post.

 

3. Martina Stoessel (@tinistoessel) - £52,662 / $67,252 

Now ex-girlfriend of the Argentine  Atletico Madrid player Rodrigo de Paul, Martina Stoessel finishes third in the list, despite no longer being with de Paul.

Since releasing a joint statement back in August announcing the end of their relationship, the fellow Argentine has gone on to enjoy success in her personal career as a singer, songwriter, dancer, actress and model. 

Amassing over 21.1m followers on Instagram, the Argentinian could earn an estimated £52,666 per sponsored post. 

To view the full list, please see below.

The 2024 Footballers’ Partners Instagram Rich List

Player Name

Username

Followers

Engagement

Likes per post

Cost per sponsored post (£)

Georgina Rodriguez

@georginagio

55,697,661

6.64%

4,000,000

£138,700

Antonela Roccuzzo

@antonelaroccuzzo

39,180,532

3.57%

1,000,000

£97,566

Martina Stoessel

@tinistoessel

21,145,890

5.20%

1,000,000

£52,661

Perrie Edwards

@perrieedwards

19,425,807

1.23%

239,700

£48,372

Wanda Nara

@wanda_nara

16,857,913

3.26%

549,100

£41,980

Alisha Lehmann

@alishalehmann7

16,354,157

3.47%

567,200

£40,726

Pilar Rubio

@pilarrubio

11,105,507

0.33%

36,500

£27,653

Leigh-Anne Pinnock

@leighannepinnock

10,272,398

0.80%

82,000

£25,579

Oriana Sabatini

@orianasabatini

6,434,541

12.77%

821,500

£16,043

Anna Lewandowska

@annalewandowska

5,653,599

0.37%

21,200

£14,077

Mélanie Da Cruz

@melaniedvcruz

4,756,213

0.75%

35,800

£11,843

Alice Campello Morata

@alicecampello

3,398,112

3.18%

108,200

£8,465

Amine Özil

@gulseamine

3,074,390

4.06%

124,700

£7,660

Edurne García Almagro

@edurnity

2,083,808

1.50%

31,200

£5,188

Ann-Kathrin Brommel

@annkathrin

1,908,482

0.92%

17,600

£4,751

Margarida Corceiro

@magui_corceiro

1,801,075

5.64%

101,600

£4,492

Hiba Abouk

@hiba_abouk_

1,665,199

0.87%

14,500

£4,146

Jessica Melena

@jessicamelena

996,009

3.08%

30,700

£3,724

Maria Zulay Salaues

@zulaypogba

925,729

3.95%

36,600

£3,464

Mishel Gerzig Courtois

@mishelgerzig

779,620

19.55%

152,400

£2,962

Harriet Robson

@hasrobson

702,861

87.33%

613,800

£2,865

Vlada Sedan

@v.lada_sedan

712,189

7.65%

54,500

£2,677

Michele Lacroix

@lacroixmichele

614,206

17.91%

110,000

£2,340

Jessica Aidi

@jessicaaidi

606,404

1.40%

8,500

£2,265

Aurah Ruiz

@aurah.ruiz

602,608

1.43%

8,600

£2,250

Hencha Voigt

@henyvbaby

597,492

1.42%

8,500

£2,232

Sofija Milosevic

@sofijamilo

593,239

1.35%

8,000

£2,215

Larissa Pereira

@larissa_peereira

532,555

1.78%

9,500

£1,990

Sara Mannei

@mannei_is_her_name

508,335

1.06%

5,400

£1,898

Izabel Kovačić

@izakova

456,255

1.58%

7,200

£1,704

Larissa Saad

@lariisaad

399,541

6.43%

25,700

£1,506

Rebekah Vardy

@beckyvardy

399,071

0.33%

1,300

£1,490

Monique Salum

@moniquesalum

358,657

3.76%

13,500

£1,345

Natália Loewe

@natalialbecker

345,756

2.60%

9,000

£1,294

Carla Pardo

@carlapardolizana

312,595

0.83%

2,600

£1,168

Amra Džeko

@amradzeko

305,989

1.31%

4,000

£1,142

Daniela Basso

@danielabassom

292,878

3.65%

10,700

£1,099

Scarlett Gartmann Reus

@scarlettgartmann

270,414

3.11%

8,400

£1,014

Stephania Stegman

@stephistegman

267,155

4.04%

10,800

£1,005

Maja Nilsson

@majanilssonlindelof

249,870

4.76%

11,900

£942

Jennifer Reina

@jennivanareina

212,756

2.68%

5,700

£798

Majda Sakho

@majdasakho

196,735

7.68%

15,100

£752

Ines Degener Tomaz

@inesdegenertomaz

198,313

4.49%

8,900

£749

Marine Lloris

@llorismarine_off

186,668

3.80%

7,100

£703

Rebeca Tavares

@rebecatavares

151,067

5.30%

8,000

£575

Ece Akgürbüz

@ecetosun

126,729

31.88%

40,400

£558

Leah Monroe

@leahmonroe_

132,865

10.61%

14,100

£522

Maria Rodrigues

@maria_hrodrigues

133,754

5.91%

7,900

£511

Kayla Cadorna

@kaylacadorna

124,637

1.28%

1,600

£465

Megan Pickford

@meganpickford_

113,063

9.38%

10,600

£444

*All data correct as of January 2024*

Methodology 

Our team gathered a list of the world’s top footballers and most famous wives and partners. We then used an Instagram Engagement Calculator in order to determine the average number of likes per post of each Instagram account before using an Instagram Money Calculator to determine how much each footballer or footballer’s partner could earn per sponsored post.